Using Google Analytics Annotations

I have always wanted a place in my stats package to jot down notes about events or actions I have taken on a website. Previously, I would keep a separate spreadsheet with dates of development enhancements. These would be things like organic or PPC keyword tweaks, cool new widgets and features, or even sent eNewsletters.

With Google Analytics Annotations I have the ability to do just that. It makes knowing what previously happened on a specified date much easier to track. I love this feature and it helps me understand my direct involvement in website design and development and what I do to impact sales or lead generation. I can accurately report the who, what, where, and when of the event.

If you’re not using Google Annotations within Google Analytics, I suggest you start now.